Monster Cable Products, Inc. was founded in 1979 by Noel Lee, then a laser-fusion design engineer at Lawrence-Livermore Laboratory. Also an audiophile and professional drummer, Noel left his laboratory work in 1974 to perform with his band, Asian Wood. His passion for music was to become the essence of Noel’s professional life, shaping the destiny of Monster and informing the development of Monster Products today.
Noel’s son, Kevin Lee meets Steve Berman of Interscope Records
WHILE EXPLORING NEW OPPORTUNITIES FOR MONSTER MUSIC.
Shortly after, Jimmy Iovine and Dr. Dre express interest in the speaker business and are introduced to Monster. In conversations that are of huge significance in the audio industry today, Noel and Kevin explain that speakers are no longer the hottest item in audio, and that headphones are the new speakers.
Monster launches different line ups in headphones under the Monster Brand
INCLUDING ISPORT, EA MVP CARBON AND 24K HEADPHONES.
Monster innovation continues today with SuperStar, the world’s smallest portable wireless speaker and numerous headphone brands, each targeted to a different kind of user. Monster dominates the mobile category with the introduction of PowerCard, a line of small but powerful batteries for charging mobile devices. Monster also revolutionized whole-house wireless audio with Streamcast, a remarkable wireless speaker system that uses both Wi-Fi and Bluetooth to give listeners greater freedom and flexibility than ever before. Today, we are the world's leading manufacturer of high-performance consumer electronics accessories. HDMI Cable, Speaker Cable, Power, Computers, Mobile Devices, Gaming, Pro Music Cable, Speakers and Headphones. We don't just keep you hooked up, we deliver sound at peak performance. Because the music matters.
BECAUSE THE MUSIC MATTERS.
"In addition to going store-to-store, I rented half a table in a 10-by-10 booth at the 1977 Consumer Electronics Show. I drove to Chicago with a load of wires. I made my first packaging by hand, using rub-on letters and photocopied labels for the packaging and signs. But the labels came out too light, so I bought black felt markers and darkened each by hand. Still, people at the show said they liked the packaging, the idea and our name. At this point we were still working out of the garage in my family's house. The first production table was a four-by-eightù piece of plywood and two sawhorses. I bought a pneumatic pump to wind up the cable, cut it, terminate it and put it in boxes. And that was the Monster Cable factory."
NOEL LEE, THE HEAD MONSTER